HOMAIR Group is the European leader for mobile home holidays, with c.€220m net revenues. During its 2016 season, the Group has commercialised stays in the 20 000 units it owns across Europe.
Revenues are generated via five complementary brands: HOMAIR, EUROCAMP, AL FRESCO, ROAN and GO4CAMP. A shared fleet management entity (HG Support) enables the brands to focus on on-site customer management, selling and marketing.
HOMAIR was founded in 1989 by Daniel GUEZ and took the international route early on, with initial developments outside France in the late 1990s. MONTEFIORE Investment took then a controlling stake in 2006 and HOMAIR managed its IPO in 2007.
Both events contributed to an acceleration of the Group's growth. The acquisition of AL FRESCO in the UK from TUI Travel Ltd in January 2011 was a first milestone in terms of external development. HOMAIR built then a more diversified access to financing, via the MICADO mutualised bond in 2012 and a NYSE Euronext IBO in 2013.
The acquisition of the European leader founded in 1973 (EUROCAMP) in September 2014 provided the opportunity to include CARLYLE as controlling shareholder, alongside MONTEFIORE Investment and the management. HOMAIR has since been delisted.
From 2006 to 2016, revenues have grown above 25% annually, from €20m to €220m.
HOMAIR was founded
with initial developments outside France in the late 1990s
MONTEFIORE Investment took a controlling stake
Initial Public Offering
Acquisition of AL FRESCO
January 2011 - was a first milestone in terms of external development
Acquisition of EUROCAMP
CARLYLE funds take a controlling stake
alongside MONTEFIORE Investment and the management
Stock market delisting
Acquisition of ECG
(Roan, Go4Camp, and Allcamps)
HOMAIR Group is the European leader for mobile home holidays.
The HOMAIR Group brands offer primarily directly to their clients' holidays in quality mobile homes.
The Group selects and operates campsites under strict criteria: site attractivity, landscaping, swimming pool area, animation, kids' clubs, sports activities either on-site or in the close vicinity.
Most campsites are located within 5km from the sea, as requested by a majority of clients.
HOMAIR Group has generated €220m net revenues in 2016.
The fleet includes 20 000 units, which are primarily mobile homes.
Over 250 000 families have trusted the Group for their holidays.
The Group is structured around 6 entities :
• 2 coordination entities :
HOMAIR GROUP (strategy, finance) and HG SUPPORT (mobile-home fleet maintenance)
• 4 selling entities :
HOMAIR, EUROCAMP, AL FRESCO, ROAN/GO4CAMP
HOMAIR GROUP - Alain CALME,
Alain Calmé, a graduate from Ecole Centrale Paris, is Chairman of the HOMAIR GROUP since November 2010. His dual expertise helps him to drive the Group's strategic growth development project:
• strategy, as a former PwC Partner in charge of strategy (5 years), following 7 years with The Boston Consulting Group,
• operations, with an 8 years exposure to the Tourism sector (Pierre & Vacances) and the Construction sector.
Since he joined, the HOMAIR GROUP has become the European leader, through a mix of organic growth and acquisitions, including Al Fresco and Eurocamp.
HOMAIR GROUP - Philippe de TREMIOLLES,
General Manager Finance
Philippe de TREMIOLLES, a graduate from Sciences Po Paris and Columbia Business School (MBA), started his career as an auditor with Arthur Andersen. He also worked for 3 years with the Boston Consulting Group, in Paris then New York, before spending 8 years as an investment banker with Morgan Stanley (London) then HSBC.
In 2007, Philippe de TREMIOLLES joined the HOMAIR GROUP as CFO. After an 18-months break in 2013/14 as CFO of Société de la Tour Eiffel, he joined back in 2014 as General Manager Finance, when the HOMAIR GROUP acquired Eurocamp and CARLYLE took a controlling stake in the Group's capital.
HOMAIR - Jérôme FAUCHEUR DE BATTISTI,
Jérôme FAUCHEUR de BATTISTI, a graduate from ESSEC, started his career with Air France in its Commercial Direction in Japan (1999-2001). Upon his return in France, he became management consultant with Gemini Consulting where he spent 3 years in organisation and new product launch assignments.
In 2004, he joined Pierre & Vacances, in charge of Marketing for the real estate France division, before joining Homair Vacances in 2007, where he became Marketing Director, then Managing Director.
EUROCAMP - Darren MARSH,
Darren MARSH is the Managing Director of Eurocamp. Prior to this he worked for TUI Travel from 2003 till 2014, most recently in a project role with The LateRooms Group and as a Managing Director for TUI Sport's EMEA Division. From 2007 to 2011 he was Managing Director of Al Fresco, then a division of TUI Travel.
He is a graduate of the University of Central Lancashire and a member of the Chartered Institute of Management Accounts.
EUROCAMP - Stijn DEPRAETERE,
Chief Operating Officer
Stijn DEPRAETERE is the Chief Operating Officer of Eurocamp. He started work as a campsite courier for Holidaybreak in France. He was then promoted to the UK Head Office in 2001 as Logistics and Distribution Manager. In 2004, Stijn took on responsibility for managing the Contracting function. Five years later, this role was expanded to include responsibility for managing the Commercial department. In February 2012, Stijn was appointed to the Holidaybreak Camping Board as Commercial Director and more latterly as Product Director in 2014.
Born and educated in Belgium he studied Law and Political and Social Science in his native country.
AL FRESCO - Nick RIGGS,
Nick RIGGS is the Managing Director of Al Fresco. He started his career as European product manager for Shearing Holidays Ltd and Greatdays Travel Ltd. He then became Eurosites contract manager at Airtour plc before joining A La Carte Leisure Ltd as MD. In 2003 Nick was part of the management team that built Al Fresco, as a division of TUI UK Ltd, where he was business development manager then commercial manager then Managing Director, since 2011.
He is a graduate of Edinburgh University.
ROAN/GO4CAMP - Jeroen VAN HEUSDEN,
Jeroen van Heusden is Managing Director of European Camping Group (holding company of the brands Roan, Go4camp and Allcamps). His career within the group has started in 1998 working as a technician and supervisor on different campsites in France and Italy. During the years he has held different positions as area manager, contract manager and operations director. Jeroen has been appointed Managing Director of ECG in October 2016. He is a graduate in logistic management at Arnhem University in the Netherlands.